Marketing Dynamics, 4th Edition

Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing. It includes a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. A chapter on soft skills focuses on interpersonal skills needed for the workplace. The Building the Marketing Plan project at the end of each unit provides a hands-on learning experience that builds throughout the text. In addition, a full Marketing Plan Template is provided on the Companion Website. DECA Emerging Leaders activities provide first-hand opportunities for students to prepare for college and careers. Portfolio development activities guide students to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. The correlation of Marketing Dynamics to the standards, objectives, and indicators for the YouScience® Industry Certifications Introduction to Marketing, Marketing I, and Marketing II exams prepares students to earn a Career Skills™ Certificate upon completion of the course.

Products & Prices 6-12 Education

PRINT

DIGITAL

INSTRUCTOR
MATERIALS

Products	Pages	ISBN	Retail Price	Order Quantity
Text 978-1-63126-625-6	784	978-1-63126-625-6	$128.00*
Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing. It includes a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. A chapter on soft skills focuses on interpersonal skills needed for the workplace. The Building the Marketing Plan project at the end of each unit provides a hands-on learning experience that builds throughout the text. In addition, a full Marketing Plan Template is provided on the Companion Website. DECA Emerging Leaders activities provide first-hand opportunities for students to prepare for college and careers. Portfolio development activities guide students to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. The correlation of Marketing Dynamics to the standards, objectives, and indicators for the YouScience® Industry Certifications Introduction to Marketing, Marketing I, and Marketing II exams prepares students to earn a Career Skills™ Certificate upon completion of the course.
Workbook 978-1-63126-629-4	288	978-1-63126-629-4	$33.28*
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
*Qualified schools may be eligible for a 25% discount.

Products		ISBN	Retail Price	Order Quantity
Online Text, 1yr. Indv. Subscription (Instant Access) 978-1-63126-626-3		978-1-63126-626-3	$64.00*
Online Textbook. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Instant Access. Upon purchase, you will receive a key code to redeem at the G-W Online Textbooks site. Note: There is no physical product shipped via the mail. To learn more visit, “How do I purchase G-W Online Textbooks?”
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-627-0		978-1-63126-627-0	$147.20*
The Online Learning Suite offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Instructional materials included are: Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this companion website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and interactive quizzes are examples of the included content. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading.
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-628-7		978-1-63126-628-7	$192.00*
Bundle includes a copy of the Student Textbook and Online Learning Suite 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.
Companion Website View Site				View Site
*Qualified schools may be eligible for a 25% discount.

Products		ISBN	Retail Price	Order Quantity
Instructor's Edition 978-1-63126-630-0		978-1-63126-630-0	$180.00*	Call to Order‡
Instructor's edition contains a variety of instructional support in the margins of each page to supplement your instruction.
Instructor's Resource CD 978-1-63126-631-7		978-1-63126-631-7	$264.00*	Call to Order‡
This Instructor's Resource CD contains an the following items: Resource Materials. Includes an introduction and overview of the teaching material, assessment rubrics, correlations to national standards, and more in PDF format. Chapter Resources. Material provided for each chapter of the text includes: Textbook Answer Keys for section and chapter review questions and activities in PDF format. Student Workbook Answer Keys provided in PDF format. Lesson Plans in Microsoft Word (DOCX) format. Activity Files to help students complete the Building the Marketing Plan project, provided in Microsoft Word (DOCX) format. System Requirements Windows®: Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads. Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.6 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads.
ExamView® Assessment Suite CD 978-1-63126-632-4		978-1-63126-632-4	$252.00*	Call to Order‡
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 29 test banks with a total of 1450 questions. System Requirements Windows®: Windows® 7, 8, or 10 (32 or 64-bit); Intel® Pentium® dual-core processor 2GHz or higher (or equivalent); 2GB RAM; 500MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features. Macintosh®: Mac OS® 10.9, 10.10, or 10.11; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 2GB RAM; 300MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 978-1-63126-633-1		978-1-63126-633-1	$244.00*	Call to Order‡
Individual License. This product contains presentations in PowerPoint presentation graphics program format for each of the 29 chapters, comprising over 1600 slides of instructional material. Presentations are provided in both PPSX and PPTX format. Presentation files (PPSX) are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. You must have the full version of the PowerPoint presentation graphics program in order to edit the PPTX files. System Requirements Windows®: Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 7/8/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads. Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.9 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download for Mac OS 9.X), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.
Online Instructor Resources, 1yr. Indv. Access Key Packet 978-1-63563-345-0		978-1-63563-345-0	$128.00*	Call to Order‡
The Online Instructor Resources 1yr. Access Key Code provides 365 days of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, Instructor’s Edition, answer keys, lesson plans, presentations for PowerPoint®, and exam question pools in various formats including Blackboard Learn 9.x, IMS QTI 1.1+, Moodle XML, and WebCT CE 6/Vista 4, and the full ExamView® Assessment Suite Software with question banks.
Online Instructor Resources, 6yr. Indv. Subscription, Free with Qualified Purchase 978-1-63126-634-8		978-1-63126-634-8	$528.00*	Call to Order‡
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, Instructor's Edition, answer keys, lesson plans, presentations for PowerPoint®, and exam question pools in various formats including Blackboard Learn 9.x, IMS QTI 1.1+, Moodle XML, and WebCT CE 6/Vista 4, and the full ExamView® Assessment Suite Software with question banks.
*Qualified schools may be eligible for a 25% discount.
‡To order this item, please call 800.323.0440.

Please select a cart item or enter a item quantity above.

Add to Cart

Table of Contents

Unit 1: Marketing Dynamics

1. Introduction to Marketing
2. Marketing Plan
3. Business Basics
4. Ethics and Social Responsibility

Unit 2: Economics

5. Economic Principles
6. Economic Activity
7. Global Trade

Unit 3: Marketing-Information Management

8. Marketing Research
9. Targeting a Market
10. Understanding the Customer

Unit 4: Product

11. Product
12. Branding

Unit 5: Price

13. Price
14. Pricing Product

Unit 6: Place

15. Place
16. Purchasing and Inventory Control

Unit 7: Promotion

17. Promotion
18. Advertising
19. Visual Merchandising
20. Personal Selling

Unit 8: Management

21. Marketing Management
22. Soft Skills
23. Communication in the Workplace

Unit 9: Entrepreneurship

24. Entrepreneurship
25. Risk Management
26. Business Funding

Unit 10: Preparing for Your Career

27. Planning for Success
28. Preparing for a Career
29. Digital Citizenship

Look Inside

The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.

Online Text, 1yr. Indv. Subscription (Instant Access)

Welcome to Marketing Dynamics (g-wonlinetextbooks.com Marketing)

Front Matter (g-wonlinetextbooks.com Marketing)

Chapter 2 (g-wonlinetextbooks.com Marketing)

Chapter 9 (g-wonlinetextbooks.com Marketing)

Instructor's Presentations for PowerPoint® CD, Individual License

Chapter 1 (3.56 MB)

Companion Website

View Site (www.g-wlearning.com Marketing)

Correlations

A*S*K Institute

Fundamental Marketing Concepts (PDF, 116 KB)

Alabama

Marketing Principles (Marketing) (Grades 9-12) (PDF, 515.75 KB)

Florida Correlation

Marketing Essentials (PDF, 75 KB)

Maryland

2 Marketing – Grades (9-12) (PDF, 332.24 KB)

North Carolina

NCCTE MM51 Marketing (Grades 9–12) (PDF, 278.61 KB)

Oklahoma

Marketing Fundamentals – Grades 9‐12 (PDF, 164.31 KB)

Pennsylvania Correlation

Sales, Distribution & Marketing Operations, General CIP 52.1801 Task Grid (411 KB)

South Carolina

5421 Marketing (Grades 9–12) (PDF, 230 KB)

Tennessee

Marketing & Management I: Principles (PDF, 129 KB)

YouScience® Industry Certifications

Marketing I (PDF, 117 KB)

Marketing II (PDF, 103 KB)

Marketing, Introduction (PDF, 136 KB)

About the Author(s)

Brenda Clark - was a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She served as the Professional Development Manager for MBA Research and Curriculum Center and was the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Cynthia Gendall Basteri - is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.

Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Michelle Walker - is the owner of Trebla Consulting, LLC. Prior to founding Trebla Consulting, Michelle was director of education at DECA Inc., where she used diverse professional development engagement strategies to expand and strengthen the performance of 5,900 teachers and managers in the high school and collegiate divisions. She previously worked with a variety of education, nonprofit and private organizations including Texas Education Agency, University of North Texas and Walker Consulting. Walker has a doctor of philosophy degree in applied technology, training and development from the University of North Texas. She also taught marketing education and was a DECA advisor in the Dallas Independent School District.