Fashion Marketing & Merchandising, 5th Edition

Fashion Marketing & Merchandising provides students with the most current information about the basic concepts and business aspects of fashion marketing and merchandising. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and design—all critical aspects of the industry. Technological advances in manufacturing; mass customization; niche specialization; and inventory planning, management, and execution are included, as well as retail trends such as omnichannel retailing and showrooming. In addition, the text introduces students to essential career skills and career opportunities. Students will also

• acquire insight and understanding of the entire textile/apparel/retail soft goods chain from product design to manufacturing to finalizing retail sales
• examine changes and strategies in retail promotion and electronic retailing using online, mobile, and social media technologies
• explore current issues related to industry globalization and consolidation, social media, customer privacy, and sustainability

Products & Prices College & Career

PRINT

DIGITAL

INSTRUCTOR
MATERIALS

Products	Pages	ISBN	Retail Price	Order Quantity
Text 978-1-63563-145-6	672	978-1-63563-145-6	$153.28*
Fashion Marketing & Merchandising provides students with the most current information about the basic concepts and business aspects of fashion marketing and merchandising. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and design—all critical aspects of the industry. Technological advances in manufacturing; mass customization; niche specialization; and inventory planning, management, and execution are included, as well as retail trends such as omnichannel retailing and showrooming. In addition, the text introduces students to essential career skills and career opportunities. Students will also acquire insight and understanding of the entire textile/apparel/retail soft goods chain from product design to manufacturing to finalizing retail sales examine changes and strategies in retail promotion and electronic retailing using online, mobile, and social media technologies explore current issues related to industry globalization and consolidation, social media, customer privacy, and sustainability
Workbook 978-1-63563-149-4	224	978-1-63563-149-4	$32.00*
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
*Qualified schools may be eligible for a 25% discount.

Products		ISBN	Retail Price	Order Quantity
Online Text, 1yr. Indv. Subscription (Instant Access) 978-1-63563-146-3		978-1-63563-146-3	$76.64*
Online Textbook. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Instant Access. Upon purchase, you will receive a key code to redeem at the G-W Online Textbooks site. Note: There is no physical product shipped via the mail. To learn more visit, “How do I purchase G-W Online Textbooks?”
Online Learning Suite, 1yr. Indv. Access Key Packet 978-1-64925-140-4		978-1-64925-140-4	$88.00*
The Online Learning Suite offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study anytime, anywhere. The Online Learning Suite includes the Online Textbook with interactive content. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information.
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63563-147-0		978-1-63563-147-0	$176.24*
The Online Learning Suite offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Instructional materials included are: Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this companion website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and interactive quizzes are examples of the included content. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading.
Bundle (Text + Online Learning Suite, 1yr. Indv. Access Key Packet) 978-1-64925-141-1		978-1-64925-141-1	$191.60*
Bundle includes a copy of the print textbook and Online Learning Suite 1yr. Individual Access Key Code. Minimum quantity of 15 must be purchased.
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63563-148-7		978-1-63563-148-7	$229.92*
Bundle includes a copy of the Student Textbook and Online Learning Suite 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.
Companion Website View Site				View Site
*Qualified schools may be eligible for a 25% discount.

Products		ISBN	Retail Price	Order Quantity
Instructor's Resource CD 978-1-63563-150-0		978-1-63563-150-0	$264.00*	Call to Order‡
This Instructor's Resource CD contains the following items: Instructor's Resources. Includes an introduction and overview of the teaching strategies. Chapter Resources. Material provided for each chapter of the text includes: Answer Keys for textbook review questions, workbook activities, and reproducible masters in PDF format. Lesson Plans in Microsoft Word (DOCX) format. Reproducible Masters in PDF format. Recommended System Requirements Windows®: Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads. Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.6 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads. For up-to-date information visit www.g-w.com/sysreq
ExamView® Assessment Suite CD 978-1-63563-151-7		978-1-63563-151-7	$252.00*	Call to Order‡
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 26 test banks with a total of 1144 questions. System Requirements Windows®: Windows® 7, 8, or 10 (32 or 64-bit); Intel® Pentium® dual-core processor 2GHz or higher (or equivalent); 2GB RAM; 500MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features. Macintosh®: Mac OS® 10.9, 10.10, or 10.11; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 2GB RAM; 300MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 978-1-63563-152-4		978-1-63563-152-4	$244.00*	Call to Order‡
Individual License. This product contains presentations in PowerPoint presentation graphics program format for each of the 26 chapters, comprising over 1000 slides of instructional material. Presentations are provided in both PPSX and PPTX format. Presentation files (PPSX) are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. You must have the full version of the PowerPoint presentation graphics program in order to edit the PPTX files. Recommended System Requirements Windows®: Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads. Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.9 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download for Mac OS 9.X), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.For up-to-date information visit www.g-w.com/sysreq
Online Instructor Resources, 1yr. Indv. Access Key Packet 978-1-63563-154-8		978-1-63563-154-8	$200.00*	Call to Order‡
The Online Instructor Resources 1yr. Individual Access Key Code provides 365 days of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, answer keys, lesson plans, reproducible masters, Presentations for PowerPoint®, and ExamView® Assessment Suite Software with question banks.
Online Instructor Resources, 6yr. Indv. Subscription, Free with Qualified Purchase 978-1-63563-153-1		978-1-63563-153-1	$800.00*	Call to Order‡
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, answer keys, lesson plans, reproducible masters, Presentations for PowerPoint®, and ExamView® Assessment Suite Software with question banks.
*Qualified schools may be eligible for a 25% discount.
‡To order this item, please call 800.323.0440.

Please select a cart item or enter a item quantity above.

Add to Cart

Table of Contents

Basic Fashion and Business Concepts

1. The Meaning of Clothing and Fashion
2. Fashion Movement
3. Basic Economic Concepts
4. Substance of the Fashion Industry
5. Satisfying the Fashion Market

Textile/Apparel Building Blocks

6. Textile Fibers and Yarns
7. Textile Fabrics and Finishes

Designing and Producing Apparel

8. Using Design in Fashion
9. The Fashion Design Segment
10. Ready-to-Wear Manufacturing
11. Wholesale Apparel Distribution

Retail Business Fundamentals

12. The Retail Segment
13. Retail Positioning
14. Retail Merchandise
15. Planning to Buy
16. Merchandise Buying

Strategies for Retail Success

17. Business Communications and Technology
18. Successful Selling
19. Calculating Financial Results
20. Service, Safety, and Security

Fashion Promotion

21. Fashion Promotion and Advertising
22. Visual Merchandising
23. Special Event Fashion Shows

The Fashion Business Today

24. A Global Perspective
25. The Fashion Industry—Moving Forward
26. Your Fashion Career

Look Inside

The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.

Online Text, 1yr. Indv. Subscription (Instant Access)

Front Matter (g-wonlinetextbooks.com Clothing and Fashion)

Chapter 4 (g-wonlinetextbooks.com Clothing and Fashion)

Chapter 5 (g-wonlinetextbooks.com Clothing and Fashion)

Instructor's Presentations for PowerPoint® CD, Individual License

Chapter 4 (3.67 MB)

Companion Website

View Site (www.g-wlearning.com Marketing)

Correlations

North Carolina

NCCTE MI21 Fashion Merchandising (Grades 9–12) (PDF, 268.45 KB)

Pre-PAC Correlations

Domains and Competencies for Fashion, Textiles, and Apparel (PDF, 442 KB)

YouScience® Industry Certifications

Fashion Design Merchandising (415) (PDF, 283 KB)

Fashion Design Merchandising, Advanced (406) (PDF, 284 KB)

About the Author(s)

Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.