Entrepreneurship, 2nd Edition
By: Brenda Clark and Judy CommersCopyright: 2018
Subject: Marketing
Grade Level: 9-12
- Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit strategies. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.
- Products & Prices 6-12 Education
- Table of Contents
- Unit 1 Entrepreneurship1. Entrepreneurial Careers
2. Business Plan
3. Ethics and Social ResponsibilityUnit 2 Explore the Opportunities4. Local and Global Opportunities
5. Market Research
6. Business OwnershipUnit 3 Building the Business7. Site Selection
8. Legal Issues
9. Business FundingUnit 4 Examining the Four Ps of Marketing10. Product, Price, and Place
11. Promotions and Selling
12. Marketing PlanUnit 5 Managing the Business13. Management Functions
14. Human Resources Management
15. Purchases and Inventory Management
16. Risk Management
17. Financial ManagementUnit 6 Expanding and Exiting18. Business Growth
19. Exit Strategies - The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.
- Correlations
- AlabamaEntrepreneurship (BMA and MKT) (Grades 9-12) (PDF, 422.94 KB)North CarolinaNCCTE ME11 Entrepreneurship I (Grades 9–12) (PDF, 383.43 KB)South CarolinaEntrepreurshipTennesseeEntrepreneurship (PDF, 124 KB)TexasEntrepreneurship (PDF, 146 KB)YouScience® Industry CertificationsEntrepreneurship (PDF, 538 KB)
- About the Author(s)